Phishing awareness – essential steps to protect your brand online

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Every SME knows the sheer amount of effort and sustained commitment required to build your brand successfully. Most of our time and effort goes into ensuring product quality, managing our team, fostering excellent customer service, and running various marketing campaigns, this is to name but a few of the plates that the average entrepreneur needs to spin in order to run their business. It’s understandable that, inevitably, some of these plates get dropped. Some may never have been spinning in the first place and could have caused damage to your brand you’re not even aware of yet. The phishing and … Continued

3 Steps to Give Tough but Effective Feedback to Your Employees

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The annual performance review is a dreaded obligation for most managers. Not only is there a substantial amount of administrative work, but also the added stress of having to deliver constructive criticism to employees. In fact, a Harris Poll, on behalf of Interact, found that 69 percent of managers feel uncomfortable communicating with employees — especially when considering the likelihood of a negative response to feedback. Although managers can delegate a variety of responsibilities, providing feedback is not one of them. Here are three tips to deliver tough but effective feedback to your employees. 1. Set the stage. The performance … Continued