The main reason why consistency is important in your business is branding. Consistency is key to the integrity of your brand image. Clients need to know what they can expect from you, and they can’t trust your results if you’re giving them mixed messages. It’s the same concept as being a positive role model to your team: you need to exemplify your high standards. Why should a client choose your business if you don’t even utilize your services? Brand consistency shows them that you practice what you preach. Here are a few more reasons why consistency is important in your … Continued