South African consumers may soon be able to pay bills, make online purchases and receive flight booking passes through WhatsApp, says Desmond Kurz, marketing director at Clickatell. WhatsApp recently released code which made paying bills and making online purchases via the social media platform possible. Clickatell is one of a few global service providers who has gained early access to WhatsApp’s business code. The company was founded in South Africa in 2000, and has since moved its head office to California. It recently partnered with Absa to launch South Africa’s first WhatsApp banking platform, ChatBanking. “Customers naturally gravitate towards businesses … Continued
